By the way, Ekaterina said "here we. ..." without really realizing that she were not far from the subtile explanation. I can compare the social and historical mecanism if the blondiness tsunami in west seen in the past with the one currently playing in the East. There is a huge difference : "consumerism" actually playing in East is far more disrupting than the one seen in America ( where the "desperate house wifes" were expecting some techmological change and robots to free them in the 50") and west europe where recently freed women were desperatly expectating some social.change to "equalize" them. Here we have East women fighting desperatly in to-define-men-east-world with both "tradionnal" weapons , amazon.,aliexpress and, their iphone to be "sexy" and "soldable/marketable" ( to men) but also free/autonomous/individualized" .. . ( i'm no more in the academic world since age and do not work in any.sociology field , i'm just playing my game and my rule like i.used to )